Applied assessing ’potential redundancies’ after withdrawing Epic from UK broker market

Applied Systems has told Insurance Times that it will assess “potential redundancies” after withdrawing its Epic proposition from the UK.

On Tuesday (10 June 2025), Applied Systems said it was taking Epic out of the UK following a strategic business review, with the firm feeling that there were a series of difficult challenges to navigate in the UK broker management system (BMS) market.

This includes complex product requirements and steep competition. Applied Systems also said it had been especially challenging to align with insurers on agreements to distribute their products in the commercial lines segment.

In a statement sent to Insurance Times, a spokesperson for Applied Systems said that, during a consultation process, the firm “will be liaising with certain areas of the business that may be impacted to discuss next steps”.

“Critical operating roles and potential redundancies will be assessed during this time,” they added.

“We have looked at every opportunity to reallocate team members to support other global initiatives and recognise the potential impacts of these decisions.”

Next steps

Applied Systems will now redirect investment into markets and products where business results are accelerating.

As part of the strategic review, Applied TAM, Applied Rating Hub and Applied RiskHandler products in the UK will continue to be supported and the software house will continue to invest in and operate its business in Ireland.

Taylor Rhodes, chief executive at Applied Systems, said: “Our decision to bring Applied Epic into the UK market was based on our belief that the UK broking community desired new BMS alternatives, but we struggled to deliver a fully featured product in the face of competitors with incredibly strong positions in the market.

“As in any business, you take calculated risks and some of them play out and return significant value and others do not.

“While this investment did not work out, recognising this fact now presents us with the opportunity to reallocate capital toward other investments that are supporting our winning position in our other markets.”