Brokers reveal 2025’s best and worst insurer eTrading platforms

Aviva Fast Trade topped Insurance Times’ annual ranking of insurer provided eTrading platforms, also known as insurer extranets, receiving a prestigious five star score from UK general insurance (UKGI) brokers polled by Insurance Times earlier this year.

The ranking, now in its 11th year, is based on a survey of 750 brokers conducted between January and March 2025. The full results list is revealed within Insurance Times’ Five Star Rating Report: eTrading 2025, published in May 2025, which assessed the breadth of cover, quality of questions, quality of support, quotability and usability of eTrading platforms such as extranets and software house options.

Aviva, with a composite factor score of 4.35, has now achieved a five star rating for its eTrading extranet – called Fast Trade – over the past seven consecutive years. For 2025, the platform was joined by Zurich Online (4.21), RSA Online (4.06) and QBE FastFlow (4.02) in receiving the maximum five star accolade from broker respondents.

Four star performances, meanwhile, were achieved by AIG Extra, with a composite factor score of 3.92, NIG’s The Hub (3.89), Allianz QuoteSME (3.87) and Axa Connect (3.79), while Markel Online (3.77), Chubb Portal (3.73), Covea Insurance Online (3.61) and ERS Online (3.57) had to settle for three star scores.

The greatest year-on-year improvements were achieved by RSA Online, Axa Connect and QBE FastFlow – although all insurers included in the research managed to increase their overall scores. The one exception here is AIG Extra, which posted a yearly fall of 0.04 on its total score.

Service factor rankings

Aviva’s pole position was secured thanks to universally high results across the five service factors brokers were asked to rank within the report’s underlying survey – including breadth of cover, quality of questions, quality of support, quotability and usability.

Indeed, the insurer secured the number one ranking across each of the five categories – the insurer reaped particularly dominant results in the breadth of cover category and saw the greatest jump in its quality of support score.

Zurich, likewise, had a strong 2025, securing the number two spot in every category measured by the report.

AIG Extra, which performed well in usability and quotability, saw its overall rank lowered by underperforming in all the other categories. NIG’s The Hub was notably let down by its breadth of cover result, as was Allianz QuoteSME by its quotability.

Conversely, low scoring Chubb Portal saw its breadth of cover ranked particularly highly by brokers – broker respondents ranked Chubb Portal 5th out of the insurer field for this service metric, compared to its overall 10th place finish.

Covea Insurance Online and ERS Online had the worst service rankings – across each metric covered by the report, these firms did not rank higher than 9th and 10th respectively.

Room to improve

For insurers looking to improve their extranet service or draw more brokers to their eTrading platforms, a number of factors were rated particularly highly by the report’s respondents.

For example, when asked what would encourage brokers to place more business through a particular eTrading portal, some 55% of surveyees said that more available product types would enable them to achieve this.

Other factors that would facilitate greater usage of certain eTrading platforms include a reduced decline rate on products (40%), a reduced referral rate on products (38%), existing products working more effectively (31%) and an improved ability to meet customers’ needs (30%).

Accurate pricing, reduced or increased question sets, differentials in commission and enhanced navigation were less sought after by brokers, with each of these elements being cited in no more than 23% of overall responses.