Southport-based broker announced as main shirt sponsor for football club

Birkdale Insurance Group has been announced as the new main shirt sponsor for Southport FC.

The deal will see the broker’s logo feature on the front of the 2025/26 team kit. The club currently competes in National League North and finished 18^th last season.

Birkdale, which is based in Southport, said it had a “long-standing history of supporting community initiatives” in the area and that this “sponsorship represents our dedication to fostering local sports and community spirit”.

Kevin Catterall, chief executive at Birkdale, added: “We are immensely proud to partner with Southport FC as the main shirt sponsor.

“Southport is our heartland and we believe in giving back to the community that has supported us for so many years.”

Other sponsors

Other sponsors include family-owned restaurant Volare, which will feature on the back of the shirt, and MTC Truck and Van Rental, which will have its branding on the shirt sleeve.

Southport FC chief operating officer Andy Burgess said: “On behalf of everyone at the club, I’d like to thank all three companies for their support and commitment to us.

“The strength of our commercial relationships is key to our ongoing development both on and off the pitch and this engagement from Birkdale Insurance Group, Volare Restaurant and MTC Truck and Van Rental to become our front, back and continue as our sleeve sponsors respectively, strengthens our ever-growing links within the Southport community.”