The deal will help the broker ’expand its local presence and customer footprint’, says chairperson

Broker Sterling Insurance has announced a new three-year partnership with a youth football tournament attended by high profile clubs from a range of leagues.

Called SuperCupNI, the annual tournament features girls’ and boys’ teams competing in a week of matches across multiple age groups.

Manchester United, West Ham United and Rangers are among clubs set to send their youth teams to the tournament, which goes ahead in Northern Ireland for a week.

Victor Leonard, chairperson of the SuperCupNI, said partnering with Sterling Insurance would allow the tournament to grow further and help the broker expand its local footprint and customer presence.

“We’re delighted to welcome Sterling Insurance on board as a key tournament partner for the next three years,” he said.

“It’s another exciting partnership for SuperCupNI as we prepare for what promises to be an exceptional 2024 tournament.

“We look forward to working closely with Sterling Insurance over the next three years to deliver a collaborative and dynamic partnership that will not only benefit and grow the tournament, but help the UK-based insurance broker expand its local presence and customer footprint and make a positive impact on communities and youth football in Northern Ireland.”


The tournament will take place from 21 to 26 July 2024 and is set to have over 50,000 visitors.

Over 60 teams are set to take part.

Sterling Insurance said partnering with SuperCupNI formed part of the broker’s commitment to helping young talent and promoting the health and wellbeing of communities across Northern Ireland.

Andy Morton, general manager at the broker, said: “We feel proud and privileged to have agreed a three-year association with one of the world’s most respected youth football tournaments.

“The SuperCupNI is synonymous with Northern Ireland and brings so much joy and positivity to the country and we’re excited to be part of that.

“Sterling Insurance is here to support the organisers, provide some backing and bring in a few touches that can hopefully add something a little new to the week. We want to enhance the experience where we can and help make more memories.”