The ABI has said that the FSA has heeded its calls for standard insurance rules for the sale of, all protection insurance that has no investment element, apart from long term care insurance, rather than the more complex investment rules. In particular, this will make it easier for a wider range of people to have ready access to plans with life cover.

Nick Starling, the ABI's director of general insurance and health, said: “This positive move by the FSA will benefit many customers, especially older people. We are pleased that it has listened to our arguments.