Admiral has emerged victorious from a probe by the Advertising Standards Authority (ASA) after a consumer complained its poster headline was misleading. The strapline guaranteed customers their money back "if you find a cheaper quote within 14 days of receiving your documents". The complainant pointed out advertisers had a statutory obligation under the Financial Services (Distance Marketing) Regulations 2004 to refund customers if a contract was cancelled within 14 days. Admiral argued it knew this, but its aim was to advertise low prices in addition to the right to a refund. The ASA dropped the complaint.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.





































