Analysis

Ant Middle: Organic growth focused plan seeks to put Ageas UK top of the personal lines pile

By 2025-04-07T06:00:00

Ant Middle 1

The insurer has ‘earned the right to think bigger as a business’ and topple the likes of Allianz, Axa and Hastings from the personal lines podium using product expansion, AI investment and a commitment to broker partners, says chief executive

Editor Katie Scott talks to Ageas UK chief executive Ant Middle about the launch of the insurer’s Elevate UK strategy and its priorities for 2025.

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