Analysis

Briefing: As Aviva completes DLG takeover, is more personal lines market consolidation on the cards?

By 2025-07-02T10:00:00

consolidation (3)

The personal lines market is hotting up, with big players looking at acquisitions in this area

Aviva has now officially brought Direct Line Group (DLG) into its fold, with the completion of the £3.7bn takeover being announced this morning (2 July 2025) on the London Stock Exchange.

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