Pigs can fly, as Zurich's latest advertisement tells us, and it seems these particular gravity-defiant hogs have been saved from the slaughterhouse. The UK's veritable animal loving fraternity have come out in their droves (as ever) and saved the three little aviator piggies' bacon.

Since the television ads started, Zurich has received calls from worried viewers asking whether the pigs will face the chop once they land - Zurich said the porkers' story will have a happy ending