Chief executive Wilson (pictured) met with potential investors in the US and Canada

Mark Wilson, Aviva

Aviva chief executive Mark Wilson has travelled to North America to woo potential investors in the insurance group, according to the Telegraph.

Wilson has gone to the US and Canada to explain his restructuring process to potential investors in an effort to widen the insurer’s shareholder base.

Since the start of the year Aviva has committed to substantial cost savings including cutting 650 roles in the UK and closing 13 regional offices. The insurance group also sold its US life insurance business for £1.7bn which boosted shares by 1.3%.

However, AM Best maintained its negative outlook on Aviva’s issuer credit ratings earlier this month because of “significant senior managerial changes in this transitional period for the group”.

Wilson is reported as having visited potential investors in New York and Boston, as well as Californian and Canadian pension funds.