Insurer's life clients to be offered household products and mortgage protection

AXA is set to begin a major push to cross-sell general insurance products through its life business.

It is piloting a scheme that enables brokers and IFAs to bolt on general insurance products. A soft launch has been instigated, with AXA's life clients being offered household products and mortgage protection.

AXA Protection marketing manager Paul Bennett said: "The plan is to offer an end-to-end solution to life and SME clients to cross-sell the benefits of our GI portfolio.

"This soft launch should lead to a full roll-out next year on healthcare, travel and pet products."

The distribution channel includes Bankhall, which this week announced a multi-tie panel deal with AXA, and building societies such as Britannia.

This week AXA announced a further upgrade to its protection account - extranet linking to improve the sales process for intermediaries.

Intermediaries will now be able to switch from portals such as The Exchange and Webline direct to AXA's extranet to complete protection sales without having to re-key data already entered.

Bennett said the upgrade would allow brokers and IFAs to access AXA's tele-underwriting service, where a client can talk directly with an AXA underwriter.

"This service takes away some of the administration that the broker faces on renewal. The client can talk to the underwriter, who assesses the risk by asking simple questions. The broker does less work but still receives the commission."