Brightside policy sales rose 30.7% to 339, 916 last year, from 444,189 in 2010.

In a trading update ahead of full-year 2011 results, Brightside revealed that its premium finance loan book facility funded £117m of new loans, an increase of 73.4%.

The results come in a year when acquisitions Quote Exchange, E-Systems and eDevelopment were integrated into the group to help sales.

Brightside also stressed that it had secured access to new capacity to drive sales in 2012.

Highlights

•     Policy sales increased from 339,916 to 444,189, an increase of 30.7%
•     Lead generation business increased the number of leads produced by 41.4%
•     Internal premium finance loan book facility funded £117m of new loans, an increase of 73.4%
•     Medical reporting business increased the number of instructions received from 35,934 to 37,431, an increase of 4.2%