Will the Aviva love in force the rest of the market to follow suit?
Aviva has long trumpeted its love for brokers. Now it is backing its words up with cold, hard cash. As we report this week, the UK’s largest insurer is handing out a two per cent bonus on all commission to any brokers that meet their new business targets in the first quarter of this year.
Couple that with this year’s cruise (round the Russian seas this time apparently, oil billionaires eat your heart out), and it’s pretty clear which insurer is the broker’s best friend.
But the love-in leaves the rest of the market with a tough decision to make. Follow suit and slug it out or stand proudly by, nose in the air, as Aviva wins back its commercial premium?
One major insurer at least has decided it won’t dirty its hands in the fight, no matter what it does to the top line. Are others brave enough to follow suit – or is it bonanza time for brokers? The smart money is on the latter option.
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