Healthcare cash plan provider HealthSure has reported a boom in the number of brokers selling health insurance products.

The company said it had seen a 198% increase in business through the intermediary channel over the past year.

Director of strategic development at HealthSure, Raman Sankaran, said:

"The past 18 months have been very positive for business with intermediaries.

"HealthSure has secured an increase in new broker contacts who have gone on to attain new business of 25%. We will continue to proactively market to this channel in the future."

Sankaran gave a number of reasons for the rise in popularity of healthcare cash plans among intermediaries.

These included brokers looking for products that complement their existing portfolios, are cost-effective, and easy to sell with ongoing commission for little administration.

The news comes after both Sainsbury and Asda withdrew from health insurance earlier in the year after unsuccessful pilots (Insurance Times, 7 April 2005).