In the past few years, analysts have been obsessed with the impact of ecommerce on general insurance sales.
But while internet sales will doubtless take a good chunk of the market, they are more likely to eat into the direct insurers' business than that of traditional brokers. The entry of Bradford & Bingley into general insurance poses a much more serious threat to small brokers (see page 8). Brokers should play to their unique selling point – the personal touch – rather than develop so-called ecommerce strategies if they want to survive.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.




































