In the past few years, analysts have been obsessed with the impact of ecommerce on general insurance sales.

But while internet sales will doubtless take a good chunk of the market, they are more likely to eat into the direct insurers' business than that of traditional brokers. The entry of Bradford & Bingley into general insurance poses a much more serious threat to small brokers (see page 8). Brokers should play to their unique selling point – the personal touch – rather than develop so-called ecommerce strategies if they want to survive.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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