The growth of the so-called 'super broker' may be a worry to some (News, 10 August), but for many in the industry this development presents a great opportunity.

The inherent bulk and national scope of these organisations means that the new generation of smaller, more responsive broking and underwriting businesses can score highly in terms of local reach and flexible service delivery.

Commercial brokers fearful of a future dominated by the buying power of the aggregators need to focus on building partnerships with underwriters and insurers that are free of conflicts and focused clearly on the independent broker channel. Risk management and marketing support initiatives are not just the preserve of the big players.

The super broker model has been highly successful but does not spell the end for the regional independent. Sheer size, to some their greatest strength, also gives encouragement to smaller more nimble rivals.

Paul Upton
Chief underwriting officer
Evolution Underwriting