Axa survey says Brits are a morbid bunch
Backchat was more than a little concerned to discover that the UK is a nation of worriers, courtesy of a global survey by Axa international risk.
More than one in five Brits worry frequently about life risks such as death, ill health and financial hardship, the report said.
When in comes to kicking the bucket, in fact, only the Americans worry more about it than we do.
Benjamin Franklin would be proud.
Fear of the unknown is so strong for UK adults that more than one in three say they are “highly aware” of potential accidents and hate taking risks. Indeed, only 7% said they believe taking risks is “a good thing”.
Worrying news for UK insurance plc.
Of the 4,000 adults from 10 developed nations surveyed, the UK came a typically uninspiring fourth.
Much to the delight of the likes of Allianz, no doubt, the Germans are the most risk-obsessed nation, with 38% saying they frequently worry about life risks. Italy (29%) and America (25%) were second and third.
Not so the Swiss, however, with 48% of those polled saying they rarely or never worry about risk.
More bad news for Zurich, then.
The survey also found that there was a significant divide between the Northern and Southern hemispheres – although Backchat wasn’t particularly worried about that.