Crumbs! A new weapon is being wielded in the war of the direct insurers. More pernicious than pricing, more cut-throat than claims costs, insurers have started lobbing cake at each other as they struggle to pull in the punters.
As reported by Backchat two weeks ago MoreTh>n started the war by firing off a 'Lucky the Dog' birthday cake at their opposite numbers in Direct Line. Quicker than you could say 'let them eat cake' Direct Line responded with a confectionary treat of its own, straight back at its More Th>n counterparts. No prizes for guessing this one was in the shape of a red phone.
A combatant in the bun wars managed to get this message from the frontline: "Mmm...delicious!"
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
