Media coverage of insurance products slumped during December as press attention switched to the aftermath of the disastrous floods that hit Britain.

Presswatch, the organisation that monitors press coverage of financial products, reports: "December was a low coverage month for insurance products as the floods subsided and the holiday season approached."

Royal & Sunalliance suffered most from this shift in press coverage. Its number of press mentions fell from 20 in November to just two in December, relegating it to 17th place from the top spot the month before.

Direct Line was the insurer that received the most column inches in December. However, Presswatch added that most of this coverage was neutral in tone and focused on its increased home cover for Christmas.

In second place for press coverage was online insurer Screentrade, which attracted many press mentions for its gap-year travel insurance and motorcycle cover.

Travel insurer Direct Travel claimed third place for its ski cover.