The financial services sector should be doing more to target the over-50s population, according to market analysts Datamonitor.
The report titled "Marketing Financial Services to the Over 50s" said little was being done to target the most affluent consumer group.
Too often, Datamonitor said, financial-services providers take these customers for granted rather than trying to respond to their changing circumstances.
"Representing nearly 20 million of the UK population, growing at a sustained pace and holding a bigger proportion of wealth than their younger counterparts, the over-50s represent a gold mine for financial services providers," said the report's author Karina Purang.
