Insurer Fusion has agreed to provide all its brokers with a water-tight guarantee to provide renewal terms for their clients, or a clearly-defined renewal strategy, at least 21 days before the renewal date of every policy.

If an offer is not on the table within this time frame, the existing terms will apply.

Managing director Kevin Pallett described the move as a straightforward return to good market practices and one which would have a big impact on the relationship between brokers and their clients.

"The image of insurance providers has not been improved by the apparent view of many companies that an extension at renewal is an acceptable alternative to providing proper renewal terms within a reasonable time frame," Pallet said.

"Issuing renewal terms is a service issue and the failure to do this simple task continues to top the list of many brokers' gripes with insurance companies."

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