London-based management and technology consultancy Garol has released an eBooklet to help companies make their mergers more successful.
The eBooklet focuses on the events that follow the conclusion of the deal, when the process of creating one company out of two begins.
Co-author Ross Hall said: "There are a lot of companies thinking about a merger or acquisition for the first time. Unfortunately many of these are going to run in to problems because the people involved haven't really thought beyond the contract negotiations.
Unless a clear plan to integrate the two companies is put together and implemented as quickly as possible the new business will never live up to its potential."
Hall added that he expected the number of mergers and acquisitions in the insurance industry to increase and the eBooklet served as a timely reminder of the issues involved in trying to make two companies work together.
The eBooklet is available free from www.garol.com/mergers.
