The Insurance Window website page ( makes the remarkable claim that Post Magazine has a "fully paid-for readership of nearly 60,000 insurance professionals".

Backchat's chimpanzees are scratching their heads at this. Post's latest audited circulation is 7,908. Only 6,812 pay for it. So where are these other 53,000 people who somehow manage to pay for a magazine that they don't receive?

The chimpanzees are getting restless – and the pigs are practising their formation flying.