If, as the concerned Steve Read of Secure Inventories (23 January, Insurance Times) suggests, householders do not know the full replacement value of their own contents, may I suggest he markets his product on ITV and in the tabloids in an effort to educate the masses at his expense .
The other option could be for brokers to send out a "free"
A4 pad, pen and catalogue, such as Argos, or for those more up-market M&S or Habitat, all of which have a great range of items to suit most people and includes current recommended retail price (RRP).
Although RRP is irrelevant when it comes to a claim and the goods are replaced direct from ACME wholesale at 25% discount.
Marketing on a letters page is a good idea Steve.
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