If, as the concerned Steve Read of Secure Inventories (23 January, Insurance Times) suggests, householders do not know the full replacement value of their own contents, may I suggest he markets his product on ITV and in the tabloids in an effort to educate the masses at his expense .
The other option could be for brokers to send out a "free"
A4 pad, pen and catalogue, such as Argos, or for those more up-market M&S or Habitat, all of which have a great range of items to suit most people and includes current recommended retail price (RRP).
Although RRP is irrelevant when it comes to a claim and the goods are replaced direct from ACME wholesale at 25% discount.
Marketing on a letters page is a good idea Steve.
David Sutton
Douglas Insurance
Send letters to: Insurance Times, 30 Cannon Street, London, EC4M 6YJ or email letters@instimes.co.uk or fax 020 7618 3499
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
