Simon Burgess, managing director of Goodfellow Insurance, has been indulging in a spot of cyber-squatting.

Annoyed by what he claims is Bristol-based IFA Burns Anderson's infringement of one of his website addresses (using the word “ultraviolet”), Burgess decided not just to see his lawyers, but to seek revenge.

Although and were already registered internet domain names, Burgess managed to purchase the name

Then, to give visitors a surprise, he diverted it to the seedy

Burns Anderson was unaware of the prank. However, when confronted with the news, a spokeswoman said the firm was taking it in good humour.

“We don't know anything about it, but we think it's quite funny,” she said.

Burgess claims the site is proving very

popular, with 15 times more hits than the legitimate Burns Anderson site.