Heath Lambert is making an aggressive push to grow its sports and leisure practice after recruiting a number of high profile brokers from rivals.
The company has recently recruited Aon's director of sports and leisure, Adrian Maskell, along with two senior Marsh brokers, Chris Wright and Richard Hancock.
Charles Meaden, the director of Heath Lambert's sports and leisure group, said the company was looking to become the number one in the sector and would be targeting rivals Marsh, Aon and SBJ's clients.
"We have terrific contacts in the sports arena," said Meaden. He added that the division was looking to recruit further members, saying: "We have a war chest for new talent."
Meaden said the division's business would be placed with one or two favoured underwriters rather than "spreading the business around the market".
Heath Lambert's push on the sports and leisure sector comes as rivals JLT and Marsh announced plants to target the sector in the UK.
Last week, Marsh announced the launch of a personal accident, contingency and entertainment practice, targeting among other areas, tournaments and event-organisers, professional sports teams and individual players.
Earlier in the month, JLT said it had recruited a number of Marsh brokers to its new UK sports practice.