Highway is to expand into outsourcing and white-labelling through its broker division, Highway Retail.
The group is looking to strike deals with brokers who have small-to-medium-sized personal lines books and manage them through A Quote, or one of its other brokers.
Highway Retail managing director Paul Cosh said: "What we are proposing is to take brokers' renewal books and run them through our systems, rewarding the broker on a one to five-year basis. Or we can host their books forever, including new business, giving them a commission."
Cosh is looking to target books with between 500 and 5,000 policies. It will place the business through an open panel, which, Cosh stresses, will not be slanted towards Highway Insurance.
Under the business model, Highway will pay brokers a flat rate of about £35 per motor renewal, £30 on household renewals, £30 on commercial vehicle renewals and £25 for motorcycle renewals.
In the affinity market Highway has already won its first contract, with a small building society, and is looking at other tenders.
Cosh has also called on Highway's three existing brokers, A Quote, Elite and Direct Motorline, to grow 30% year on year.
He said: "A Quote and Elite are each growing by 1,000 policies a month at the moment. We currently have around 85,000 policies in the group. I would expect that to hit 100,000 by March next year."