Latest research from Hays Marketing Technology has found serious discrepancies in the treatment of customer and prospect databases by top UK insurers.
The study, carried out over a two-year p ...
Latest research from Hays Marketing Technology has found serious discrepancies in the treatment of customer and prospect databases by top UK insurers.
The study, carried out over a two-year period across UK top 1,000 companies, has found that the accuracy of insurance prospect databases currently stands at only 52.2%, 10.4% lower than marketers anticipated.
Conversely, customer databases have improved significantly, up from 49.8% accurate two years ago to a current level of 78.6%, 10.1% higher than anticipated.
Insurance marketers expect prospect and customer accuracy levels to rise a further 14.2% and 11.2% respectively by 2005.
