Any insurer looking to support local communities could do worse than contact Membury School in Devon. It would go some way to patching up another bloody nose the industry picked up when a local paper splashed a story about heartless insurers all over its pages.

Seems the insurance company in question forced the school pool to close when it withdrew cover in June.

And despite repeated representations from parents and children the pool remains firmly shut. Whatever happened to the idea of there being opportunities rather than problems?

How about an insurer-branded school pool? Go on, take the plunge.