The Jelf Group is to add high net worth personal lines to its personal financial services offering for company directors.

The company set up its Newdimension programme offering advice on pensions, insurance, investment and mortgages in September.

The offering is open to company directors whose firms have commercial arrangements with the group.

Group commercial director Phil Barton said personal lines products, underwritten by a panel of insurers, would be added in November.

Meanwhile, the company successfully listed on AIM on 21 October, raising £2.5m through the placing of three million ordinary shares at 81p. The flotation values the group, which includes Jelf Insurance Services, at £10.8m.

Barton said: "All previous acquisitions had been made out of the directors' own pockets or from bank loans."

The company will use the funds raised to make acquisitions in both the commercial insurance and healthcare sectors.

Barton said the group had acquired seven firms in the past three years, and a similar rate of expansion was expected for the coming year.