It’s all in a name. Forget billions of pounds of refinanced debt, reinventing the wheel (or at least the motor panel), and a rampaging army of worried pensioners, the question on Backchat’s lips following the merger of Saga and the AA was what the new brand name would be.

A host of candidates for the title of the new company were put forward by wags, including SAAga, SagAA and even Aaags.

In the end the powers that be decided upon the slightly less than spectacular Saga AA.

Inspired.