It’s all in a name. Forget billions of pounds of refinanced debt, reinventing the wheel (or at least the motor panel), and a rampaging army of worried pensioners, the question on Backchat’s lips following the merger of Saga and the AA was what the new brand name would be.
A host of candidates for the title of the new company were put forward by wags, including SAAga, SagAA and even Aaags.
In the end the powers that be decided upon the slightly less than spectacular Saga AA.
Inspired.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
