Analysis

Chris Wallace: Charitable campaign targets £1m single day fundraise following market-wide ‘momentum’

By 2025-08-11T07:00:00

QBE_Chris Wallace

’This isn’t just about the insurance industry. It’s about people helping people – loved ones, family, friends,’ says founding member

Volunteer led charitable movement Insurance United Against Dementia (IUAD) is preparing to enter a new phase of its mission, with campaign founder Chris Wallace urging the UK general insurance (UKGI) industry to help it surpass a £1m fundraising target in a single day this November.

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