’Insurance Day for Dementia is an annual testament to what our industry can achieve when we come together,’ says chair
The insurance sector will once again unite this year for Insurance Day for Dementia (IDFD).
Taking place on Thursday 27 November 2025, the day provides an opportunity for individuals and firms to come together across the industry to raise funds and awareness for dementia.
Insurance United Against Dementia (IUAD) is calling on the whole industry to get involved on the day by whatever means. For example, organising fundraising activities within the workplace, hosting a company takeover in a London tube station or pledging a corporate donation.
Many firms across the industry, including Arch Insurance, PIB Group, Legal and General, Benefact Group and Lancashire Group, have already committed to taking part through a range of events and activities that will make a lasting impact for those living with dementia.
Chris Lay, chair of the IUAD board and chief executive at Marsh McLennan, said: “IDFD is an annual testament to what our industry can achieve when we come together.
“We’re not just uniting to raise money – we’re accelerating change across the dementia landscape. Like so many, my family and I have seen first-hand the devastating impact dementia has.
“With nearly one million people living with the disease in the UK, and many more caring for loved ones, the IUAD campaign’s mission has never been more urgent.”
Going even further
IUAD has raised over £11m for Alzheimer’s Society in the fight against dementia. The IDFD has been a significant contributor and in 2024, the flagship event raised a record-breaking £245,000.
Read: IUAD appoints Marsh McLennan UK boss as new campaign chair
Read: Briefing – Does the insurance industry have an ageism problem?
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Lay added: “Last year’s IDFD was both inspiring and record-breaking and this year we want to go even further, uniting even more industry colleagues to join our shared mission.
”Our industry is truly there to protect people in times of need. With collective action this IDFD, I believe we can continue to have a significant impact and lead the way towards a future where dementia no longer devastates lives.”
With a range of freelance experience, Harriet has contributed to regional news coverage in London and Sheffield, as well as music and entertainment reporting across various publications.View full Profile
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