Legal & General (L&G) wrote £71m of general insurance gross premiums in the first quarter of 2011, up 11% on the same period of 2010.

The group said in its interim management statement that the Q1 premium volume benefited from the launch of its Direct Proposition products and continuing strong performance in the broker channel.

In L&G’s housing and protection division, which the general insurance segment is a part of, new business annual premium equivalent (APE) increased 14% to £48m in Q1 2011 from £42m in Q1 2010.

Individual protection APE grew 18% to £33m in Q1 2011 from £28m in Q1 2010 thanks to strong application volumes coupled with a focus on non-mortgage-related business. Group protection new business APE increased 7% to £15m.

Total protection gross written premiums reached £300m in Q1 2011, which L&G said reflects strong new business growth and good persistency on the in-force book.