Lloyd's has always prided itself on its claim that there is no risk it won't touch for the right premium. And in recent years, the result of this bold dictum has been obvious.
But during the World Cup, some Lloyd's underwriters showed that they are top of their profession... with some uncanny foresight.
It seems that electronics giant Samsung wanted $100m (£65.5m) of cover for a promotion whereby if the South Korean team reached the third round of the tournament, every Samsung customer would receive a top of the range flat-screen TV.
Before the World Cup kicked off, the host teams were some of the least favoured against the likes of France, Italy and Argentina. However, sources say Lloyd's underwriters were confident (or smelt a rat, according to our source) that South Korea would advance further and set a premium of $50m (£33m).
And suddenly Samsung dropped the idea completely.