High net worth broker Mercury West Associates is targeting a 35% GWP growth this year.

The broker aims to increase GWP to around £8.1m, from £6m in 2010.

The premium goal took into account the recently-opened Liverpool office, according to Mercury West managing director Katie Small.

The high net worth marketplace is becoming more competitive and focussed on cross-selling, Small said.

"The difference we add is our focus on customer service," she added.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.