Monday mornings can be treacherous things. So imagine the surprise in the Insurance Times office when NIG's marketing team walked in with two purple men to brighten up the day.
Looking like they'd stepped out of the West End show, Blue Man Group, NIG's purple-faced twins roamed the office floor promoting NIG's revamped logo.
The PR could only have come from one agency, FWD.
With his face a deep shade of red as he addressed the IT newsroom, FWD director Adrian Beeby could have joined the purple people as a raspberry to complement the blackberries.