Insurance brokers are being given the chance to buy shares in the insurance marketing and management company, Broker Direct plc.
Broker Direct will become the sixth company to use alternative trading platform ShareMark in a bid to avoid the cost of regulation associated with an OFEX listing.
The general insurance provider moved into the trading mechanism following better than expected share trading activity.
ShareMark's operator, The Share Centre, will run the trading. Chief Executive Gavin Oldham said: "There is a real demand from growing companies for an efficient way of trading shares and raising finance without the hassle and cost of Ofex as well as the bid offer spread that goes with it.
"The fact that we're signing up more and more new companies is an encouraging confirmation of ShareMark's suitability as an alternative trading system."
Investors and shareholders will be able to place orders from 30 August for a deal date of Friday 1 November.
