’An organisation’s reputation is one of its most valuable assets,’ says head

Aviva has teamed up with RiskEye to provide online risk and reputation solutions for cyber insurance customers.

The new service has been integrated into Aviva’s cyber proposition as a standard feature and provides businesses with 24/7 support.

Through the new deal, services firms can gain access to include platform monitoring, counselling, social media advice and crisis management.

Stephen Ridley, head of cyber insurance at Aviva, said: “Cyber attacks are well known for disrupting a business’s operations, but little has been done to support a business’s reputation in the wake of malicious online comments or misinformation.

”Yet an organisation’s reputation is one of its most valuable assets. That’s why we wanted to integrate an online risk and reputation helpline that will support businesses of all sizes with their online reputation in the face of malicious content.”


The partnership came after Aviva found 39% of businesses were worried about the impact of negative online reviews.

Much of this is based on experience, as one in four businesses (28%) have suffered reputational damage from negative reviews or posts online.

And one in three (33%) businesses are not confident on what to do in the event that they suffer a malicious online attack.

The figures came from a YouGov Survey commissioned by Aviva, with 504 SME businesses being surveyed between 27 November and 5 December 2023.

Sarah Holland, chief executive of RiskEye, said: “Every day, thousands of businesses suffer online harm. Fortunately, help is now at hand to keep everyone safer. People need experts who have solutions, in real time. In partnership with Aviva, we provide a round-the-clock helpline so that people can call and talk directly to RiskEye when they notice the early warning signs of harm or when they are in crisis.

”This partnership ensures Aviva customers now have peace of mind knowing they have a digital expert at their side to resolve online harm and protect their reputations in the digital space.”