‘This launch helps us address an underserved part of the market while making digital trading simpler and more flexible,’ says managing director

Aviva has launched a new digital contractors combined proposition, aimed at those self employed and small to mid-sized contractors’ firms in the construction sector.

The insurer said that the offering addressed a “clear gap” in the contractors market, which sees many firms rely on manual underwriting practices, slowing placement and limiting broker efficiency.

Aviva added that by bringing cover into a “single digital journey, brokers can reduce placement time, avoid splitting risks across multiple policies and improve customer experience”.

The policy’s options include public liability protection – up to limits of £1m, £2m or £5m – employers’ liability protection – up to a limit of £10m – as well as contract works, own and hired-in plant, buildings, contents and business interruption cover.

Aviva also confirmed that incoming policyholders will gain access to its BusinessLaw service, legal advice helpline and risk support services.

‘Further step’ in strategy

The new product – currently available on the Acturis platform and available soon on Aviva FastTrade – will be managed by a dedicated digital underwriting team in the firm’s Perth offices.

Rebecca Gambrell, managing director of SME and delegated authorities at Aviva, said: “Brokers have told us they want to place more contractors combined business online – not just liability, but a broader mix of risks.

“This launch helps us address an underserved part of the market while making digital trading simpler and more flexible. With a clear appetite, real-time journey and modular cover, we’re enabling brokers to build the right solution for each client and trade more efficiently.

“The launch represents a further step in Aviva’s strategy to expand digital trading and support brokers to grow in key SME segments.”