Chief executive says the insurer is ’delivering a key pillar of its corporate strategy’
The Direct Line brand has officially gone live on price comparison website (PCW) Compare the Market.
In July 2024, Direct Line Group (DLG) announced it would launch its signature brand on PCWs to grow its motor business.
And DLG confirmed today (20 December 2024) that Direct Line had started quoting on Compare the Market, with three new products being made available for consumers.
They offer a range of cover options, from essentials through to premium, and have been specifically designed for customers purchasing through PCWs.
“They offer distinct cover features from the motor insurance products that are also available to customers who purchase direct,” the insurer said.
“One key differential is the new products provide digital only servicing, apart from claims, where a telephone service remains.”
Strategy
DLG wanted to launch Direct Line on PCWs after finding that it is where 90% of new motor insurance policies are purchased.
Read: Why is Aviva so keen on taking over DLG?
Read: Aviva ‘keen to wrap up DLG takeover quickly’
Explore more insurer-related content here or discover other news stories here
Chief executive Adam Winslow said the insurer was “delivering a key pillar of our corporate strategy, demonstrating how we can move at pace to meet the changing needs of our customers”.
He added: “It is exciting to be launching our iconic Direct Line brand on PCWs, enabling customers to buy Direct Line motor insurance through their preferred channel.”
Direct Line will also continue to sell products directly to consumers.
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
No comments yet