‘The data underscores the diverse needs brokers have from insurers to help them achieve their growth ambitions,’ says managing director
The majority of UK brokers expect to see their businesses grow in the coming year, according to Aviva’s Broker Barometer Survey.
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Released yesterday (12 May 2025), the data showed that 94% of brokers think there will be growth, up from 83% last year.
New business is the source of brokers’ growth expectations, with 70% of brokers attributing expansion to new customers – more than double the level in 2024 (33%).
Beyond new customers, brokers said that new service offerings (57%), organic growth (49%) and M&A activity (16%) would contribute to growth.
Dave Martin, managing director of UKGI commercial and chief distribution officer at Aviva, said, “With Biba upon us once again, Aviva’s latest Broker Barometer Survey highlights what’s on the minds of brokers ahead of the industry’s biggest annual event.
“It’s fantastic to see brokers’ optimism about growth for both their, and their clients’, businesses.”
Seeking support
The survey polled 250 UKGI brokers between 10 March 2025 and 14 March 2025.
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Despite the growth opportunities, the data also showed that brokers remain concerned about economic uncertainty, with 33% of respondents citing it as their top concern for the year.
Brokers are also seeking support from their insurers to support their growth, with greater use of technology, flexibility on premiums, faster quotes and clarity on risk appetite all being mentioned in more than 35% of responses.
Martin said: ”The data underscores the diverse needs brokers have from insurers to help them achieve their growth ambitions, showing that a one-size-fits-all approach won’t work.
“We also remain committed to evolving our product and service offerings in response to the needs of our brokers.
“For example, we’ve made substantial improvements to ensure that brokers can confidently place larger, more complex risks with us, however they choose to trade – online or offline. We are here to trade in the way that best suits our brokers, to help them quote and win more business.”
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