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Too many underwriters are letting brokers ‘fall out of the system’ – Aviva

By 2021-06-21T16:40:00

technology, fall

By embracing technology, data and artificial intelligence, brokers can mitigate customer retention risks

New business and customer retention is both a “priority and a risk” for brokers. This has always been a challenge and will only get “more difficult” as the industry continues to emerge from the challenges of the past 12 months; however, by investing in data as well as technology, it can also be seen as a “very big opportunity”, said Raoul Suthers, head of sales and distribution at Aviva.

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