One of Backchat's chums at Insurance Times was left feeling rather sheepish following a

Zurich Financial Services lunch at the Ritz last week.

Taking her seat at the table, the female hack politely introduced herself to the good-looking man on her left.

But when he replied and gave his name as Jeremy Guscott she, none-the-wiser, inquired what insurance paper he worked for.

The ex-Bath and England international professional rugby player then coolly explained he was there because of Zurich's sponsorship of the British Lions tour.