Readers with long memories may remember Sheilas’ Wheels’ blow-up doll passenger.

Well, hot on the heels (pun, unfortunately, intended) of that marvel, comes Sheilas’ Wheels’ latest creation for the gal about town, the Sheila Driving Heel.

An invention perhaps more at home in the Dragon’s Den than in the office, the heel is claimed to combine fashion with functionality.

A shame, then, that the manly Backchat could make no use of it.

Much more relevant were the revelations in the accompanying Sheila Safe Shoes report, which noted that it is illegal to drive barefoot in Scotland.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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