More than three quarters of home and car insurance customers use the internet to research the market, the AA said today.

“Even those who don't have access to a computer often ask computer-literate friends or family to do the searching for them, but complete the deal offline,” AA Insurance head of marketing David Tyers said.

Research by the insurer found that 40% of new car insurance is purchased online, while about a fifth of homecover is brought online.

The cheapest shop around motor insurance premiums fell by almost 2% in the fourth quarter, widening the gap to 35%, the AA said.

The cost of the cheapest home insurance premiums quoted also fell nearly 2 per cent faster than the average.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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