Tim Ablett and Steve Wood, who are to lead the new business formed out of the management buyout of Royal & SunAlliance's Healthcare and Assistance business, have outlined ambitious plans for the venture.
Ablett, who is leaving his role as UK managing director of Groupama Insurances, to become the CEO of Oxfordway said: "Both Steve and I saw the purchase of the Royal & SunAlliance Healthcare business as a 'once in a lifetime' opportunity to capitalise on the potential of an excellent business in a growing sector.
"We aim to challenge traditional approaches by being much more customer focused, providing a range of services that cater to the changing health and well-being needs of businesses large and small - and of individuals throughout their life stages."
Steve Wood, Managing Director of the new company added: "We have acquired a business with a strong track record and excellent people who deliver a wide range of services to a first class customer base.
"We can now invest in and develop a dynamic new organisation as a stand-alone entity with blue chip backers. This is an exciting time, with great prospects for our people and for our clients.
"This is also good news for Healthcare and Financial Services intermediaries as we have extensive plans to exploit and broaden our product range. We believe that this will create valuable opportunities for their businesses, as well as for ours."