Insurance software house New Millennium Technologies (NMT) is reinventing itself after a number of staff were laid off during the summer. The company is changing both its name and corporate design.

Insurance software house New Millennium Technologies (NMT) is reinventing itself after a number of staff were laid off during the summer. The company is changing both its name and corporate design.

Business development director Paul Matthews said the name was not appropriate in the 21st century and that NMT was looking to be identified through its products.

"The company will now focus on its Premier brand," he said.

The company's new website promoting its ASP (www.e-nmt.net) is branded Premier Plus in a blue and yellow colour scheme.

At the moment, the company's main website still features the old black, pink and blue colour scheme.

Matthews said the Premier brand would be used to launch more products alongside the existing Premier Plus and Premier Net brands.

He said Premier Net had gone live six weeks ago and that the company now had three paying customers, all having switched from other software houses.

As part of the rebranding, Matthews said the company would be offering free web development tools to brokers and/or a free trial of Premier Net for two months.

He said the wider availability of ADSL, which offers a reasonably priced permanent connection to the internet, was one of the drivers for the move into ASPs.

He added: "We are looking at not having to invest in the hardware."

Matthews said NMT had been concentrating on the rebranding and the new ASP recently. "For the past six months we have kept our head down and developed the product."

Jacquie Boast, NMT's long-serving marketing manager, left the company at the start of the year.