Brokers will go to extreme and innovative lengths to win business, Backchat hears this week.

A national broker pitched for the business of a well-known chain of sandwich bars. At the start, the sales team played a DVD in which the broker boss sends his apologies for not being present, but assures the potential client that his top team is there. The pitch proceeded: the DVD continued to play.

On camera, the broker boss produces one of the sandwich chain’s rolls and eats it as the pitch progresses.

Roll eaten, he wipes his mouth with a serviette and presents a thumbs-up to the audience.

Did the broker win the client? Of course.

Rumours that the same stunt was used to pitch for a lavatory manufacturer remain unconfirmed.