Brokers will go to extreme and innovative lengths to win business, Backchat hears this week.
A national broker pitched for the business of a well-known chain of sandwich bars. At the start, the sales team played a DVD in which the broker boss sends his apologies for not being present, but assures the potential client that his top team is there. The pitch proceeded: the DVD continued to play.
On camera, the broker boss produces one of the sandwich chain’s rolls and eats it as the pitch progresses.
Roll eaten, he wipes his mouth with a serviette and presents a thumbs-up to the audience.
Did the broker win the client? Of course.
Rumours that the same stunt was used to pitch for a lavatory manufacturer remain unconfirmed.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
