The Dial Direct Group is encouraging its staff to develop key skills within the insurance industry by providing various specialist in-house training programmes.
Up to 50 employees from the organisation, which includes motor insurance provider Dial Direct and motorcycle specialist Bennetts, can "train as they work" in areas such as information technology, administration and customer service.
They will spend a year studying for a National Vocational Qualification (NVQ) and the Insurance Modern Apprenticeship (IMA).
The IMA allows staff to work towards further insurance qualifications, as it requires them to obtain the Chartered Insurance Institute's Insurance Foundation Certificate.
Dial Direct, which has approximately 500 staff and traditionally uses external training providers, said the schemes could be tailored to the needs of each employee.
Candidates will have access to internal resources and on-the-spot guidance and assessment from specialist in-house trainers will be available.